SEO LANDING PAGE:- TIPS FOR IMPROVING YOUR RANKINGS

No matter if you're an Internet marketer, online business or thriving entrepreneur, it is highly important to have SEO landing pages, so that you can boost your conversion rates. Yes, a lot goes into creating effective pages, but when it comes to SEO there are a wide variety of features that will truly make a difference - especially when it comes to your marketing strategy.

1. SEO Landing Pages Should Always Have a Comprehensive URL

This is extremely important, especially for those who are looking to reinforce their brand, business or product. This being said, you should always make sure that your URL is readable and as short as possible.

For example, if you have a site giving away a tomato growing ebook, a URL such as "grow-tomatoes-now" is not only great for the search engines, it will also tell your visitors exactly what they are expecting. More so than something like, "gardeninghelp" or something like that. You want the search engines to find and index your landing page easily and effectively.

2. Throw Out Your Scroll Bars!

If you are shooting to SEO your web page, you should always make sure that it is as square as possible. This is really so that your landing page accommodates all different screen sizes and resolutions.

This also helps if your pages are going to be viewed on the mobile web, since a growing number of people complete searches on their iPhone or Smartphone nowadays.

If your landing page is over-square on the horizontal you will end up with side to side scrolling, which is not something that your potential customers or viewers will be happy about. After all, you want to make it as easy as possible for them to find the information they originally searched for.

3. Repeat Your Call To Action - Over and Over

When it comes to SEO it is highly important that you repeat your call to action. You can't expect that carefully thought out call to action to be effective if it is only found in your email link!

You might be new to the world of SEO, but one thing you must realize is that people who browse the web and stumble upon your landing page will probably have a shorter-term attention span... so, repeating your offer will definitely increase the possibility of a conversion.

People are busy these days, they don't want to scroll through the entire page and search for your offer or call to action. If they have to search too much, there is a great possibility that they will go somewhere else. That is definitely something that you do not want. You want to keep those potential customers, not give them to your competitors.

4. Always Use Specific Landing Pages... No Exceptions

The last thing you want is for a potential customer to come to your page and realize that it is a generic home page. Why? Because you will - in most cases - lose that potential lead. SEO landing pages should always be logically pointed to a specific call to action.

There are plenty of other things that can be used to SEO your site. The ideas and concepts mentioned above will give you a head start, though, so that you can create an SEO-friendly marketing campaign and really start to see exceptional conversion rates. With the features mentioned above, you need to also remember that your landing pages need to have a consistent tone, look and feel.

Once you get the hang of SEO'ing your site, you can begin to create multiple landing pages...which will allow you to bring in even more leads. As you already know... if you have a good amount of leads, you will really start to make some great sales. And that is what you want.

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